eCommerce is a catch phrase that simply means doing business online. Whether you provide an ordering system for business to business transactions or you have an online shopping cart that sells 6 products it is all part of eCommerce.
Unfortunately this statement is now synonymous with "this is going to be expensive" when it really shouldn't be. You can setup an ecommerce enabled site using a Content Managed Website and online ordering systems like Paypal, sure it may not look that attractive but is going to allow you to sell your products online.
A well thought eCommerce strategy will make buying from you easy and will keep customers coming back or referring your website to their friends and family, so it is important to put the time into planning the buying process.
You can find more information on eCommerce, Product Catalogues and Shopping Carts on our eCommerce Page